Sunday, April 27, 2008

Why is that Lunkenheimer catalog so spiffy?

(See previous blog post about Spiffy Stuff I've Sold Online)

Why IS that Lunkenheimer catalog so spiffy? Well, beyond having a very smile-inducing name, that, my friends, is a very good question. To answer, I direct you to the publication Horn and Whistle, for some enlightenment. From the H&W homepage:
Several times a year, we hold our famous "Concerts," our horn honks and whistle blows. We rent boilers, air compressors, maybe even a complete locomotive. We've been known to take over a railroad facility. (With permission, of course.) Our subscribers bring everything from lighthouse foghorns to antique factory whistles. When we let go, we REALLY have a blast and make many fine, like-minded friends. Be sure to attend our next Horn & Whistle "concert" near you.
Yes, they do have "concerts"... I haven't attended one, but it's on the list of things to do. And Lunkenheimer made some of those horns and whistles. That's how to warm the heart of a girl who loves steam engines and vintage machines! (Imagine the neighbors near a "concert" like this!)

And next, blogging tips:

This morning I've been customizing (e.g. "fighting with") this blog, to put my Rusty "brand" on it and make it a little less generic than what I had here before. This was fairly simple, and in order to do so I had to go into the Blogger "Layout" tab, change a few colors, et voila'!

Except that it wasn't as voila'! as I suggest, because I didn't really like the rounded-corner background to the header image I wanted to use. For this, I had to edit the HTML (which was a bit trickier, but easier here than on some other blogs I've tried (and given up)... The tip for today is that, as suggested in that area, you really DO need to save the HTML template before you go in and fiddle with it, because if you save changes and find that you've broken something without first saving a backup, you'll have to start over. (that didn't happen to me but I got very lucky.)

The nice thing about this particular template "Rounders" is that the author put plenty of notations inside the HTML that helped me make the changes without messing it up. This is all well and good if you have a little experience with coding, but if you don't, I would recommend using a template "as is", making a few changes to colors (which is really easy to do), keeping things readable, and maybe limiting your tinkering to adding your own image to the header, changing fonts a little, etcetera. The designers of the templates really know what they're doing, and why mess with success? If you ARE code-savvy (or very brave), it is fun to customize and make the template your own.

One other recommendation: If you get the look and feel of your blog to a point where it is as you like it, don't change it... if you do change it often, the people who visit frequently won't have an impression of consistency, and if you are using the blog to post items that you sell, you definitely want to establish a consistent look and feel... a "brand," if you will. (Having just changed the look of this blog to fit the Rustmonger's rusty look, I won't be changing the template appearance unless I redesign my store... something that I don't intend to do for quite a while.)

--Cheers--"Rosie"

And yes, I know I haven't yet posted the MOST-SPIFFIEST (bad grammar intentional) item I ever sold online yet... but you'll just have to come back and check the blog, as I am looking for the image of that item in my photo archives and haven't yet located it.

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